1. Online Casino Marketing Agency
2. Casino Marketing And Promotions
3. Casino Marketing Plan
4. Casino Marketing Specialist

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The world of online gambling has significantly grown over the years with the majority of people in the USA wanting to make a quick fortune out of the game. This has led to the evolution and development of the online gambling world. Although gambling is considered illegal in some parts, more and more people are participating in it.

The best casino can be found online and can be accessed very easily by an individual with a computer and an internet connection. The following are some of the best casinos online in the world that one can sign up with.

1. 888 Casino

888 Casino is among the best casinos in the world as it has grown to become a global brand. It was founded in the year 1997 in the UK, and it offers its players the following when it comes to playing games:

• Classic games
• Poker hall
• Betting games

The 888 casino is the best casino online for real money due to the following reasons:

• Website navigation: this website is user-friendly, and therefore one can easily navigate the site through its various sections.
• Customer attraction: their website is very attractive due to its graphics and bright color use. This attracts a great deal of customers to the site.
• Multilingual: the site comes in multiple languages allowing people from all parts of the world to use it.
• Variety of options: this website has a number of game options that one can choose from for playing and winning. The site also has bonuses for players.

2. Leo Vegas Casino

Leo Vegas Casino is also among the best casino online for real money despite it being new as it was founded in 2012 in Sweden. A lot of individuals in the USA use Leo Vegas because it has a vast choice of online games and it utilizes the Best developers in the world.
The following are some of the features that make the Leo Vegas one of the top:

• Creative design: this website utilizes the best developers to come up with a bright and creative design.
• Easy navigation: the site can be operated easily by any individual.
• Bonuses: the site has major bonuses that one can gain from playing.

3. William Hill

William Hill is not a new gambling site in the USA as it was founded back in 1934 and is a leading brand in online gambling. It is the Best online casino real money games like roulette, blackjack, and slots because it has an array of games that include:

• Sports Betting
• Poker
• Stock exchange
• Online stimulators

William Hill is the Best because of the following features:

• Multiple languages: William Hall website is available in twenty-four languages making it user-friendly.
• Well-structured: the site is well designed containing comprehensive information about each game.

4. 32 Red

This is an online gambling site that was opened in 2002, and it has been awarded the award severally for being the best casino online. Some of the vast numbers of online games available on the site are:

• Sports Betting
• Poker
• Bingo
• Casinos Games

The web interface of their site is in a red that attracts the eye, and it has a very friendly user interface. The site also is in seven languages making it the best casino online.

5. Royal Panda

Royal panda is a very credible reliable and integral making it the Best site when it comes to online gambling. It was founded in 2013 and has an array of features that make it the best. These include:

• Quality customer service: the customer support and service is one of the best.
• Attractive: Royal Panda has an attractive logo that consists of a panda with a crown on its head.

LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global online gambling market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

Ujjwal Doshi, a lead analyst from Technavio, specializing in research on media and entertainment services, says, “In 2015, the global online gambling market is expected to grow at a CAGR of over 9% during the forecast period, as more than 85 countries worldwide have legalized online gambling. Online betting and online casino, together, accounted for 70% of the revenue generated from the online gambling market. Online gambling is a huge success among the public because of the wide range of games it offers and the convenience of playing without any location-constraints. China, the UK, Australia, the US, France, Germany, and Italy are some of the key revenue generating countries in the market.”

The global online gambling market is expected to exceed USD 60 billion by 2020.

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Online Casino Marketing Agency

The top five emerging trends driving the global online gambling market according to Technavio media and entertainment research analysts are:

• Growing number of online women gamblers
• Increasing penetration of credit and debit cards
• Changing consumer gambling habits
• Use of alternative options to cash
• Changing marketing strategies

Growing number of online women gamblers

In 2015, the female gambling population contributed significantly to the overall online gambling market. The female gamblers accounted for 40% in the US and 49% in the UK in 2015. Studies show that women prefer to gamble in private, on their personal electronic devices so that they can play confidently and are less intimidated by male players.

In 2015, women under 35 years were far more active in online gambling than those above 35 years. Several online casinos encourage women gamblers, for example, Cameo Casino was the first online casino launched for women in 2015 with the slogan 'made by women, for women.' The casino was not a success and closed after two years. However, the market has matured and the trend is likely to pick up during the forecast period and encourage more women to engage in online gambling. Few other women centric online casinos are Pink Casino, Maria Casino, and 888Ladies.

Increasing penetration of credit and debit cards

The biggest challenge of online gambling market is the legal issues with different countries. Though several countries permit land-based casinos because it promotes tourism, they are extremely strict on online gambling. Some of these countries include South Korea, Japan, Portugal, and Norway. However, online gambling cannot be fully banned as users can access foreign websites with a proxy server and gamble easily with international credit or debit cards.

Governments do not take measures to ban these websites permanently because they assume that a person who engages in such activities are educated enough to know the consequences or financially well off to be affected by gambling losses. Another reason is that it will stop advertisers on the websites, resulting in loss of revenue.

Changing consumer gambling habits

There has been a significant change in consumer behavior in the global online gambling market. The increase in the popularity of gambling apps and social gambling are the major factors that are expected to propel market growth during the forecast period. Vendors are leveraging the growth in internet using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling are increasing as they are motivated to 'compete with friends.' Other reasons for the rise in the number of social gamers are 'socializing and interacting through games', 'user-friendly gameplay', and 'game tournaments'.

Casino Marketing And Promotions

In addition, the increasing adoption of F2P (Free-to-play) model of social gaming across the globe will also drive market growth during the forecast period. This model does not generate revenue directly as it does not charge a participation fee. Instead, it charges for the virtual goods that players purchase to access the advance features of a game or to gain an edge over the competitors.

Use of alternative options to cash

Online gambling enables players to use virtual money which reduces the burden and risk of carrying cash as in the case of conventional gambling activities. Payment options through real cash online and virtual currency transactions through digital payment portals already exist in the market. The prize money is distributed as in-game virtual currency, which can be used to play other games or redeemed for cash. It also helps the vendors in tracking the spending history of the customers. “Another advantage of online gambling is the scalability, i.e., it can be used to reach a large gambling population, allowing vendors to make customized plans to target the customers,” says Ujjwal.

Changing marketing strategies

Direct mail is the most common marketing technique used for attracting potential gamblers. Also the vendors are using mobile apps to tap the mobile and online market.

The challenge for the vendors is to reach their customers through mobile devices and social media in a personalized and non-intrusive way. A high proportion of mobile users are millennials who skip through advertising. Thus, marketers will need to create content that is informative and entertaining, so as to attract new customers during the forecast period.

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Casino Marketing Plan

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Casino Marketing Specialist

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